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  • The Call to Courage Netflix Special

    A couple of months ago we got an email from Brené Brown asking if we’d like to see her speak in UCLA the following week – she had extra tickets and it was an extra special event that was being filmed for Netflix! The stars were aligned and we didn’t have any meetings, so Tara and I (Kathleen here) booked a quick trip to LA and for the first time since working with Brené got to see her speak live – and y’all, she crushed it.

    When we first took Brené through the Braid Method* (in 2013) we asked her: what’s the ONE thing you want to be known for? And she said “I want to start a national conversation about vulnerability.” Well, mission accomplished. Through her decades of research Brené redefined vulnerability as the kind uncertainty, risk, and emotional exposure and leads you down a path of love, belonging, joy, and wholehearted living.

    We point past each other with our words, arguing as though we are looking at the same facts and experiences.

    She was about to go on Oprah’s Super Soul Sunday for the first time and wanted her personal brand and website to authentically reflect who she was and her vision for where she was going next. To say we were excited to help Brené with her evolving brand is an understatement. These days we continue to work with her team on The Daring Way brand that certifies and trains helping professionals with her work.

    Source: https://braidcreative.com/blog

  • How to Bring the Season into Your Marketing

    It’s fall and everyone’s excited for sweater season and pumpkin-spice-everything! Us too! But latte cravings and wardrobe-layering aside—as professionals, marketers, and communicators, isn’t there something comforting about knowing what to expect from a season?

    We all intend to plan ahead, but too often let the day-to-day minutia get in the way of making a calendar for the year. Sure, you can’t know every detail to anticipate. Heck, you can’t know half the priorities that will pop up in any particular month. But you can plan for big picture seasonality, busy-times, and events.

    Whether promoting our own business, or the organization we work for, how can we get more intentional about bringing the seasons into our message and marketing?

    Do this… plot out the next three months. (And make it big. On a big whiteboard, or roll of butcher paper). There’s something about having a big, visual calendar that everyone can see that helps you remember the very things we can take for granted. Don’t get bogged down with every little XYZ.

    Source: https://braidcreative.com/blog

  • Do You Need a Business Coach or a New Brand?

    Kathleen here and lately I’ve been receiving a lot of emails from creative entrepreneurs who aren’t sure whether they need a business coach or a brand platform. The short answer: you’re going to need both. So where do you begin? Do you hire a business coach? Or a branding agency? Let’s dig in.

    A business coach can help you through many stages of your business—from helping you launch a new business or project off the ground to helping you hurdle over a plateau. Here are a few reasons why you might want to hire a business coach

    You can get a lot out of both a business coach and a brand platform, but the timing of where you invest your time, energy, and money for maximum impact in your business vision can be a little tricky.

    You’ll get the most out of working with a coach if you have awareness around what your goals are and where you’re feeling stuck. A business coach will help you clarify exactly where things aren’t working, prioritize your goals and ideas, break those goals down into actionable next steps, and hold you accountable for getting it done.

    Source: https://braidcreative.com/blog

  • Creating a Cohesive Promotional Campaign

    If you’ve been following the Braid blog for awhile, you probably understand the reasons why it’s important to have a cohesive brand presence – it makes your business look polished and professional, it attracts your dream customers, and brand consistency builds trust with your audience – just to name a few.

    Yet, from experience we know that our own branding clients like to change things up. A major pitfall we see our own clients fall into is wanting to change up their brand platform too soon and too often. And we get it! You want to liven things up – but if you keep rebranding yourself every time you get bored you will, at the very least, diffuse your marketing presence and at worst, confuse your customers.

    A promotional campaign is a marketing drive that highlights a specific offering or product for a limited amount of time. For example, let’s say you’re a rockstar – your promotional campaign is your newest album release.

    Each album you release has cover art that looks and feels like you, but at the same time is an opportunity to try something a little new. Now, I know you’re not Beyoncé (unless you are! Holla!), but your brand is the rockstar of your business so let’s dig in to a few questions you might have.

    Source: https://braidcreative.com/blog

  • How to Say No to A Dream Customer

    One of the best things you can do for your business is say no to clients who are a bad fit. Saying no to a bad fit clears not only mental space, but literal calendar space so you can say YES to the jobs that are a good fit – and in turn, deepen your creative expertise and the work you want to be known for.

    This is harder because you know the project has the potential to be perfect – but keep in mind that if you say yes, you could potentially regret it down the road when you’re not being compensated for all your hard work. Because even the coolest projects are still work … and worthy of compensation.

    Saying no by still describing what you do can actually get you the work you want. We’ve used this exact script to say no only to have the rejected potential client send someone who IS a good fit our way.

    As a creative entrepreneur, you’re probably resourceful and really great at figuring it out as you go. So when a dream client asks you to do something you can technically do (or figure out how to do) but don’t want to do, it can be really hard to say no. But just because you can do it all doesn’t mean you should.

    That would only distract you from what you’re best at and what you really want to be known for. When you say no to this kind of dream customer, be sure to let them know what we’re best at – they may just hire you for your expertise anyway!

    Source: https://braidcreative.com/blog

  • Three Things That Threatens Your Brand

    If I had a rallying cry, it would be something along the lines of “Just be who you are 100% of the time!” I can’t help but believe that blending your true personality into the work that you do will make the world a better place—or at the very least make the desk you work at a better place.

    Vague, confusing, and bland don’t instill a lot of confidence or trust in your dream customer—and that’s the whole point of a brand. Now, I feel like “vague,” “confusing,” and “bland” are my own worst nightmares, but they can also pose a big threat to your brand. Let’s dig into these monsters a little more and start to unpack how we can keep them out of our brands.

    But the problem with bringing authenticity to your brand is if you don’t really know who you are, that will be reflected in your business as vague, confusing, and bland.

    At first glance, Confusing is the opposite of Vague. They’re wearing something very fashion forward that you either absolutely love … or love to hate. Now, this is actually a really great branding tactic and an outward display of authenticity and being who you are. But Confusing’s problem isn’t his outward style—it’s how he talks about how he affords all the clothes (not to mention vacations to Dubai) he buys. 

    Source: https://braidcreative.com/blog

  • Standing Out In a Saturated Market

    Third them firmament give green Creature night first creature saying. Gathering the Days every had. I recently received an email from a follower of Braid who admitted to wanting a career path very similar to well, what we do here at Braid. And then she said this:

    “I can’t do that, you [Braid] are already doing that.”

    She followed up by asking for a no-nonsense response to how you make it in a saturated market where it feels like everyone is doing the thing you want to be doing. Whether you’re a coach, photographer, painter, marketer, leadership consultant – or even a whole team of people working toward a common goal – it can be easy to question whether you’re adding to the noise or actually contributing something special with your services and talent.

    The feel-good response to this self doubt would be: “Only you can combine your personal + professional experience to offer something special (like a unique snowflake!) that nobody else can”

    And while there’s truth to that sentiment, I can think of far more practical and straight-forward insights that will help you cut through the noise and stand out among your competitors. And that’s what I want to share with you today.

    Source: https://braidcreative.com/blog

  • Does Narrowing in Freak You Out?

    Whether you’re a creative entrepreneur, small business owner, or even a larger organization – the idea of getting daringly narrow with your brand positioning and marketing efforts can sometimes feel like boxing yourself in, painting yourself in a corner, and alienating potential customers (who can pay you) and help your business grow.

    It’s not uncommon for us to get pushback from our clients who are uncomfortable with narrowing in on their dream customer. They might say it’s because they don’t want to leave anyone out.

    Either a previous customer you’ve already worked with, a friend you know would benefit from your offering, or maybe even a character on a TV show you could imagine hiring you!

    But if we’re reading between the lines, we always sense an underlying fear of losing out on any customer willing to pay them. If money were no object, who would your dream customer be? What exactly would you offer them? Why do they need it – what problem are you solving for them?

    Source: https://braidcreative.com/blog

  • Your Brand’s First Impression is the Icing on the Cake

    One of the first cakes I can remember eating was a spongy Betty Crocker lemon cake with chocolate icing at my grandma’s house. Today my favorite kind of cake is a cuppie called the Boom Boom Pow from a local cupcake and coffee shop made with vanilla cake, chocolate icing, a dollop of caramel, and flaky sea salt sprinkled on top.

    The more specific, clear, and intentional you can get about these ingredients, the more you will create these “fully baked” inside layers of your brand. Think of it as the difference between making a moist, fluffy, perfectly layered cake versus an underbaked, messy, collapsing one. Brand clarity and an articulate business vision is essential, but unfortunately, it’s not enough.

    For some reason I especially love how the icing doesn’t touch the edges of the paper – it means no trace of icing gets left behind and misses consumption!

    What’s a cake without icing? That outer layer, the icing, is how you actually show up with your brand positioning, messaging, voice, style, look, and feel. The icing is how you attract and inspire your dream customers – so it should be consistent, irresistible and sprinkled with clues that let them know what they’re promised to get on the inside if they take a bite.

    Source: https://braidcreative.com/blog

  • Grow Your Following by Building a Trustworthy Brand

    Email marketing is an important and effective tactic. It allows you to cut through the noise and sell directly to new customers and potential leads who actually want to hear from you. A popular way to build your list is to offer content upgrades (like free courses, worksheets, and ebooks) and enticing incentives (like exclusive offers and discounts).

    We grew our list by thousands of subscribers by going against the grain of everything being taught right now about list building.

    Earlier this year we decided to ditch this very method of growing our own email list. We made every single branding exercise and worksheet on our site available for direct download without the exchange of an email address.

    So imagine our surprise when our email list, which had plateaued at around 13,000 subscribers for over a year had attracted 2,000 new subscribers within months of removing all opt-ins and content upgrades.

    Source: https://braidcreative.com/blog

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